Book Reviews, Book Marketing, Selling a New Book
Review of books Articles & Information
|
|
|
Book Reviews, Book Marketing, Selling a New Book |
|
| |||
|
|
| ||
|
| |||
|
Books | |||
|
You are free to use content from this page in your blog or website, in return for a link back to this page from that blog or website.
Book Summary: EVEolution
For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions. Women are brand loyalists. Your product or service must address their complex, multiple lives as home managers, home-workers, entrepreneurs, caretakers of elderly parents, and professionals. Build a lasting, meaningful relationship with your female customer. EVEolutionize your business before it's too late! Understand the eight truths about marketing to women: 1. Connecting your female consumers to each other connects them to your brand. Women need a "backyard fence" to talk to each other. If your brand is marketed in such a way that it connects women to each other as a community, a group, sisters, mothers and daughters and friends, they will embrace your brand into their everyday lives. The web communities such as iVillage, women.com, and oxygen.com are just a few of the examples of women being linked together. Through EVEolution, and with the help of Faith Popcorn's consultancy firm, BrainReserve, Snackwell's launched a program of Mother-Daughter workshops across the US. It bonded mothers and daughters, reinforced the idea of eating healthy, while nurturing a positive self-image and attitude about food to pre-teen girls. 2. If you're marketing to one of her lives, you're missing all the others. From home office services, to cameras keeping an eye on her kids at daycare, if your brand markets to her merged professional and personal lives, then you will win her heart. Women need assistance in running all the facets of their lives. Appeal to her need for convenience. Give her a solution for her perennial problem of what to fix for dinner tonight. Supply her with support for dog-walking, childcare, telecommuting. Deliver her dry cleaning, diapers, and pizza, run her errands, so she can find more time to just relax at home with her kids. Acknowledge that she thinks about her family while she is at work, and provide her with a service that gives her peace of mind. 3. If she has to ask, it's too late. Anticipate her needs. Women are the same whether it's personal or work. If her husband doesn't anticipate what she needs, she may be disappointed in him. If an employer doesn't anticipate she needs a nursery near the office, and fairer compensation, she may consider another EVEolutionized company that offers more mother-friendly perks. How to become more Anticipatory than merely Reactive: Women must be in on the planning every step of the way. Talk to consumers in ways that inspire innovative thinking. 4. Market to her peripheral vision and she will see you in a whole new light. Women are attentive to the small details men miss. They will go out and shop for that suit they saw on Diane Sawyer last night while watching the news. Starbucks is one company that is EVEolved all around. The female customer can enjoy her coffee in a bright, clean place with a well-stocked restroom (a must if you want to attract women) and she can purchase the in-house music on CD or a cookie for her toddler in tow. Work on the subtle details surrounding your brand, the store music, the way your menu is designed, the uniforms of your waitresses or sales representatives. She will more likely notice these things than if you assault her with aggressive advertising or bothersome phone calls. . 5. Walk, run, go to her, secure her loyalty forever. The Avon lady was just the first step. She was born in an age when women stayed at home because they were mainly housewives. Today, women don't want to make that extra trip to the grocery or salon because they are simply exhausted. If you can provide her quality service at home, at the times when she is at home, your brand will be indispensable. Why not supply her groceries on a monthly basis? Go to her, because frankly, she doesn't have the time to go looking for you. 6. This generation of women consumers will lead you to the next. Practice the brand-me-down approach. The detergent a woman uses is most likely the brand her mother always used. Household names are what they are because women run the household. In Asian markets where family ties are strong, the brand-me-down approach will definitely sell. Attaching a brand to the name Mother will have a strong identification with quality and trust. Hold mother's day events or family day events and strengthen your commitment to her. 7. Co-parenting is the best way to raise a brand. Ask her how she feels, what colors she prefers, how does she think she can be served best? When was the last time you asked her for feedback and actually responded by redesigning your product' 8. Everything matters ' you can't hide behind your logo. Women look for integrity in a brand. From the way you treat your employees, your CEO's personal life, to issues like animal testing, environmentally sound practices, and raw materials sourcing. You need to walk your talk and back up your claim. Women don't simply look for value in a brand. They look for Values. By: Regine P. Azurin and Yvette Pantilla http://www.bizsum.com "A Lot Of Great Books....Too Little Time To Read" Free Book Summaries Of Latest Bestsellers and More! mailto:freenewsletter@bizsum.com BusinessSummaries is a BusinessSummaries.com service. (c) Copyright 2001-2005, BusinessSummaries.com Regine Azurin is the President of a company that provides business book summaries of the latest bestsellers for busy executives and entrepreneurs.
Cat 267 |
|
|
|
RELATED ARTICLES
Create Your Own Future - AchieveMax Top Ten Book Review Create Your Own Future: How to Master 12 Critical Factors of Unlimited Success by Brian Tracy Thinking for a Change - AchieveMax Top Ten Book Review John C. Maxwell is back again in Thinking for a Change: 11 Ways Highly Successful People Approach Life and Work to add to his more than 30 previous titles with his encouraging tone and down-to-earth writing style. As usual he offers a very simple premise: "To do well in life, we must first think well." This certainly is not a new premise. In fact, it's been around for years, and we've heard it paraphrased by dozens of authors of note. However, as usual, Maxwell simplifies, clarifies, and guides his readers on the journey of mastering "good thinking" to achieve their personal and professional potential. Through his extensive research over the years he has found that "successful people think differently than unsuccessful people." Review: How To Write and Publish Your Own eBook in as little as 7 Days How To Write and Publish Your Own eBook in as little as 7Days by Jim Edwards and Joe Vitale exe format, 208 pages The Rich Jerk - A Study in Anti-Marketing I've always been fascinated by "anti-marketing", and how powerful its effect can be if done properly, so when I stumbled upon The Rich Jerk salesletter, I was immediately intrigued. Who Moved My Cheese? For Teens - AchieveMax Top Ten Book Review Who Moved My Cheese? For Teens by: Spencer Johnson, M.D. Review of Alicia Maldonado: A Mother Lost by Ardain Isma This modern, aristocratic book portrays real-life events and how hard it is to deal with them, overcome them, or even struggle with them. Such is life, anywhere you put it, in the Caribbean or otherwise. Many people might have problems dealing with the material in this book. But it's involving, shocking, yet mellifluously elegant in its portrayal of a wealthy woman's humble and downtrodden existence. She cannot fathom the dark side of life, and in her pure yet misguided rebellion, she becomes a metaphoric symbol for humanity in general--not to mention impoverished, yet mysteriously happy. Until Youve Walked the Path! From the depths of despair to the heights of hope. That is the inspiring journey traveled by author Paul Shearstone in his new book Until You've Walked The Path. Atlanta Pastor Releases Book Of Life Local Atlanta Pastor known for his charity work such as feeding the homeless, at risk youth and giving toys to children at Christmas time is releasing his first book entitled "Diary OF A Shattered Spirit". Pastor Adams says that this book will address some of the struggles and stresses that plaque our society today. This book touches on many personal struggles that people just don't want to talk about. This book gives an account of many trials that the Pastor has experienced in his childhood through adulthood and through the years of his ministry. Amazing Holy Grail Discovery In a profound and provocative work of scholarly detection, best-selling UK author Philip Gardiner shakes the foundations of modern belief by at last revealing the true origins of The Holy Grail, Elixir of Life and Philosopher's Stone. Shrouded in mystery, these highly enigmatic symbols have long been revered and The Serpent Grail proves, without doubt, that all three are inextricably linked, originating from the same ancient source. Book Summary: What Is The Emperor Wearing' This article is based on the following book: Dark Autumn - Book Review "Now this could definitely be a movie! Dark Autumn is fantastic action-packed futuristic thriller that had me riveted for days. The energy was kept very high throughout the book. The Storyteller, Volume I - A Must Read Book The Storyteller New Book Offers Supernatural Tales Involving Everyday People Life Lines Joyce Meyers has been inspiring Christians for decades with the pearls of inspirational wisdom which she has faithfully shared via her radio program and books. Now, her husband Dave shares a powerful devotional crafted from a strong, personal walk with the Lord. Let's take a look at the book that will certainly capture the attention of those drawn to Christian devotionals. King Bartholomew and the Jesters Riddle - Review King Bartholomew and the Jester's Riddle by Pina Mastromonaco is a wonderful, fun book with a humor level perfect for children aged four to eight. Entertaining riddles entice readers to try to guess the answer while enjoying the tale. Kashmir: Behind the Vale Kashmir has been a reason for at least three wars between India and Pakistan. Over the past 15 years, the name Kashmir has become synonymous with violence and terrorism. Where is Kashmir and why has it been the reason of so many wars? What is happening in Kashmir? Why are India and Pakistan fighting over Kashmir? Humor Just Got A Whole Lot Funnier With Juggin Joe Author Joseph Yakel presents his own blend of humor and melodrama in this country boy comedy. Offered as a light-hearted, fun adventure with a feel-good edge, Yakel said he was looking to amuse his audience with something a little different. "With Juggin Joe, I wanted to create a funny, but identifiable character, and his own unique 'hook', that would draw readers into his world. Hopefully, I've done that with this comedy adventure, and Joe and the rest of the gang will strike a good chord amongst readers." The Leadership Challenge - AchieveMax Top Ten Book Review The Leadership Challenge: The Most Trusted Source on Becoming a Better Leader by James M. Kouzes & Barry Z. Posner Straight from the Gut - A Different Take on Business Jack Welsh, the recently retired CEO of General Electric, presents a rare glimpse into how to build a successful organization in his book, "Straight from the Gut." His honesty and openness is refreshing and reaffirms that success is sometimes built from failure, but more often from calculated planning and the willingness to take risks. Book Review: What Color Is Your Parachute' What Color is Your Parachute? Reviewed by: Matt Keegan 2003, Matthew C. Keegan, LLC Author Releases Comprehensive Family History Book On The Family of JACKEL, JECKEL, IEKEL, YAKEL When the topic of family history comes up, where do you stand? How do you respond when someone asks you where you are from, or when questions about your surname are raised? Do you wish you could give something more than a vague reply, such as, "I grew up around here, and I'm not sure about the name. ..I think it's German"? If so, you aren't alone in your desire. The fact is, most people have a difficult time identifying their lineage much past their grandparents. In most cases, oral history alone is insufficient to traces one's family tree back beyond a couple of generations. One way to determine your history is through your own research, which can be quite frustrating, as well as costly, and excessively time consuming. Or, if you are very lucky, someone has already researched the family for you. Well, today is your luck day!
|
 |
| Copyright © 2010 www.dovada.net.au Website hosting Australia |
