Book Reviews, Book Marketing, Selling a New Book
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FISH! Tales - AchieveMax Top Ten Book Review
FISH! Tales: Real-Life Stories to Help You Transform Your Workplace and Your Life by Stephen C. Lundin, Harry Paul, John Christensen, Philip Strand If you're reading this book review, you have at least heard about the book from which FISH! Tales evolved. It's the runaway national bestseller FISH! ... the wildly popular little book inspired by observing workers at Seattle's Pike Place Fish Market. In FISH!, we learned the beauty and power of a very simplistic philosophy: Play, Make Their Day, Be There, and Choose Your Attitude. In fact, for some it was too simplistic. Many others, however, actually took the simple concepts and made them work! It doesn't always take an expensive, complex initiative. New Yorkers, with the support of their fellow Americans from coast to coast, indeed proved the fact that we didn't need complex initiatives for energizing people to come together for a common purpose after the 9-11 catastrophe. Total strangers came together immediately to achieve what most would have earlier deemed impossible. It took an instantaneous connection and a vivid reminder of what life is really all about. FISH! Tales will remind readers of what is truly real in life. In this oFISHial sequel, the authors show how these simple lessons were put into practice at businesses both big (a major hospital and long-distance carrier) and small (a local car dealership and roofing company). Readers will learn how real-life businesses and individuals energized their workplaces-and their lives-by implementing the lessons from FISH!. This book showcases four examples of success, from a well-regarded hospital in Missouri to a Rochester, New York, car dealership. The similarities? Repetitive and boring work and dismal work environments, all in industries reputed to offer less than desirable careers. The authors document with care the four befores and afters, intersperse brief Reader's Digest-type anecdotes, and then outline 12 weeks of activities to incorporate the FISH! philosophy into your own life or business. The thrust of this book reminded me much of the Southwest Airlines philosophy for success-"have fun at work but never lose sight of the vision and purpose of your business." While Southwest has made it seem very easy to accomplish, few have succeeded in duplicating this rare balance. FISH! Tales may just provide you with the blueprint and examples to do just that. More than 100 business book reviews written by Harry K. Jones are available at http://www.AchieveMax.com/books/. Reprint Information Your organization may reprint this article for your newsletter, online publication, or mailing list. We ask that you print the:
We would appreciate a tear sheet or electronic copy of the articles you reprint. Harry K. Jones is a professional speaker and consultant for AchieveMax, Inc., a firm specializing in custom-designed keynote presentations, seminars, and consulting services. Harry has made presentations ranging from leadership to employee retention and time management to stress management for a number of industries, including education, financial, government, healthcare, hospitality, and manufacturing. He can be reached at 800-886-2MAX or by visiting http://www.AchieveMax.com.
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