Book Reviews, Book Marketing, Selling a New Book
Review of books Articles & Information
|
|
|
Book Reviews, Book Marketing, Selling a New Book |
|
| |||
|
|
| ||
|
| |||
|
Books | |||
|
You are free to use content from this page in your blog or website, in return for a link back to this page from that blog or website.
The Rich Jerk - A Study in Anti-Marketing
I've always been fascinated by "anti-marketing", and how powerful its effect can be if done properly, so when I stumbled upon The Rich Jerk salesletter, I was immediately intrigued. I'll admit, I'm one of those people who *never* reads a salesletter when I am considering buying something (I do read them when researching techniques, but that's another story), but from the moment I read The Rich Jerk's headline, I couldn't keep from reading the entire thing. Sure, in the back of my brain, I was telling myself that I was only reading it from a research perspective, and that I had no intention of actually purchasing the book. However, by the time I was halfway through the salesletter, I absolutely HAD to buy the ebook. Even if it was just the same rehashed old stuff, this guy deserved my money just for the education (and entertainment!) I got from his salesletter. My point here is that anti-marketing works very well if done right, and The Rich Jerk has done it extremely right However, after reading the book, I'm pleasantly suprised! The Rich Jerk does indeed contain information that WILL assist you in making more money online' His writing style is easy to follow, and perfectly understandable if you've been around the internet for a short time, but it is definately not for complete newbies (he does not, for example, take you step by step through registering a domain name or obtaining web hosting) - if you feel like you need any amount of hand-holding, this ebook is not for you. In the first chaper, entitled "Creating an Affiliate Website that Sells Like Crazy", he covers building affiliate websites to earn commissions from the sales of other people's products. He starts by listing 13 affiliate sites and ranks them as "must join", "maybe join", and "join if [you are] bored". Once you've selected a product to sell, he goes through six specific writing strategies to use on your affiliate site to hook the reader and get them to click through on your affiliate link. He then gives you a complete sample "sales letter" (it's more like an article) with all of his strategies at work. The third section in chaper one discusses offering rebates to your customers, but it's not just the same old "buy from me and I'll give you part of my affiliate fee back". Rich Jerk delves into specific ways to do refunds that will increase your bottom line as opposed to simply offering a rebate. In the final section of chaper one, Rich Jerk writes about setting up pay-per-lead sites, where you get paid $10 or so for each person who provides you with his or her information (which you then pass on to a company which pays you for the lead.) I found this section to be a bit light on content, although there is enough there to get his point across. I think this is a technique that has not been explored in-depth by any of the mainstream internet marketing channels, and one that warrants further research. Read the rest of our review of The Rich Jerk at The NetProfit Report
Cat 267 |
|
|
|
RELATED ARTICLES
Beyond Bodybuilding: Stranger in a Strange Land -- A Book Review When America's foremost literary critic, Harold Bloom, professor emeritus at Yale was asked to define literary greatness, he did so as follows, Chris Carpenters Google Cash - An Ebook Review It is rare to find a brand new blueprint for making cash on the internet. The continuous churning of rehashed and ripped off regurgitated pablum has plagued the internet guru market for the last few years. But ever so often with some persistent digging you find a gem. Google Cash is that shining diamond on the coal-heap of get-rich-on-the-internet promotion. What Really Works - AchieveMax Top Ten Book Review If you watch television, read the newspaper and/or magazines, frequent the Internet, or simply move in any kind of a business circle, you must have, at one time or another, pondered the following: Be the Leader - AchieveMax Top Ten Book Review The author of Be the Leader: Make the Difference, a "manual for leaders," speaks not from theory and research alone. Paul B. Thornton is a consultant, trainer, and speaker specializing in the areas of management, leadership and team building. He has long assisted organizations in the selection and development of leaders at various levels. He has trained over 7,000 supervisors and managers to be more effective leaders. Critical Condition: How Health Care In America Became Big Business-And Bad Medicine: Title: Critical Condition: How Health Care In America Became Big Business-And Bad Medicine: Book Summary : The E-Myth Revisited Ever wonder why most small businesses-- no matter how huge effort they put in their endeavor--still fail? Micheal Gerber reveals the answers in this book. Accordingly, the future of small businesses revolve in only three philosophies: the e-myth (entrepreneurial myth), the turn-key revolution, and the business development process. Enron Debacle: Review Of Kurt Eichenwalds Conspiracy Of Fools A True Story Title: Conspiracy Of Fools: A True Story Author: Kurt Eichenwald Publisher: Broadway Books (A division of Random House) ISBN: 0767911784 Alison's Journey: Book Review "The dedication in this book is a work of poetry in itself. I had a distinct recollection of 'Sleeping with the Enemy' when reading this book, but this story has some very unique twists and turns. The characters seemed very real to me ' I live in a small town and we are just like that! Screenwriter and Novelist Marguerite Ashton Receives Rave Reviews for Mafia Novel When asked what gave her the idea for the story, she replied, "I am a big movie fanatic of all genres, but if you were to ask my favorites, it would be mafia and horror. With Taylini, I decided to add a twist that is not included in your usual "mafia stories." What $ells on EBay For What - Book Review You look at the salesletter and the price tag ($8.95 USD) for the e-book What $ells on eBay For What, and they look pretty unpretentious. In fact, I really wasn't expecting a whiz bang job for a mere $8.95. (What can I say... I'm one of those people who believes a higher price equals better quality.) Hard Candy, Nobody Ever Flies over the Cuckoo's Nest; Book Review HARD CANDY: Nobody Ever Flies over the Cuckoo's Nest; Written by Charles A. Carroll is a must read. Why The Dems Can't Stand Tom Delay & Tim LaHaye THE MORAL OF THE STORY The Storyteller, Volume I - A Must Read Book The Storyteller New Book Offers Supernatural Tales Involving Everyday People Media Star Power Book Review Media Star Power: ABCs to Successful TV, Radio, Print & Net Interviews Judy Jernudd MindShelf Publishing 270 North Canon Drive, #1175, Beverly Hills, CA 90210 310-306-6999 June 2003, ISBN: 0-9722398-3-9 194 pages, $14.95 http://www.MediaStarPower.com My Dad Wears Polka-dotted Socks! - Review "Bright colored sheets just inside the sturdy book cover certainly set the mood for this excellent book geared for children between the ages of 4 and 8. Gilleland Poetry ' Storoems and Poems - Review "Retired professor of Microbiology, Harry Gilleland certainly has a variety of experiences and thought-provoking insights to share in his latest poetry book, Gilleland Poetry ' Storoems and Poems. Harry's poetry has appeared at numerous establishments over the years and he has authored three books to date. His dedication to and love of poetry is evident in the way that he writes his work. A Monster Named Criney who Makes Kids Whiney - Review Excellent! The best children book of this genre that I have had the pleasure to review! Undercurrent Blues Has A Rhythm of Its Own - Poetry Book Review On July 17, 2005 Cahuenga Press released Undercurrent Blues by James Cushing (Cahuenga is a cooperative press and Undercurrent Blues is the 14th book they have published since their inception in 1989). The collection includes poems written from 1989 through 1991 and 1997 through 2002. If you're like me, you immediately ask where 1992 through 1996 went. Mr. Cushing explains the skip in time in his Author's Note at the beginning of the book. Basically, the poetry included reflects the first 25 years of his writing life. Star - Book Review Tom Peters crafted a moving, educational animal adventure story in his novel Star. This is a dog-lover's fiction - written for a young adult audience. Any young person who loves animals, or wants to own a dog should read this book. Born Evil - Book Review "Author of two books and many short stories, J.P. Ransom is busily writing a series of books called Colla'd Greens and two more upcoming books including a sequel to Born Evil.
|
 |
| Copyright © 2010 www.dovada.net.au Website hosting Australia |
